Last updated: May 2026 — James Whitfield, Verityplum
At Verityplum (verityplum.co.uk), we believe you deserve to know exactly how this website operates and how it is funded. This page explains the commercial relationships we maintain and how they interact with the editorial content you read on this site. Please read this disclosure carefully before using any recommendations or links found on Verityplum.
Some of the links on Verityplum.co.uk are affiliate links. This means that when you click on a link to an online casino or gambling operator featured on this site and subsequently register an account or make a qualifying deposit, Verityplum may receive a commission payment from that operator. This commission comes at no additional cost to you — you pay exactly the same amount whether you use our link or navigate to the casino directly.
Affiliate links are a standard and widely used method of monetising review and recommendation websites. They allow us to fund the ongoing research, testing, and maintenance required to produce accurate and helpful content for UK players.
Verityplum has commercial affiliate agreements with a number of licensed online casino operators. Under these agreements:
Verityplum is transparent about the fact that these arrangements exist. We are registered and compliant with all applicable disclosure requirements, including guidelines set out by the UK Advertising Standards Authority (ASA) and the relevant principles established by the Federal Trade Commission (FTC) for commercial endorsements and testimonials.
The existence of affiliate relationships does not influence the editorial content produced on this website. All casino reviews, ratings, and recommendations published on Verityplum are written by James Whitfield, the site's owner and lead reviewer, and are based entirely on independent research and direct assessment of each operator.
James Whitfield has extensive experience evaluating online casinos for the UK market and applies a consistent, structured methodology to every review. A casino is never awarded a higher rating simply because an affiliate agreement is in place. Equally, casinos without affiliate agreements are not excluded from coverage or ranked lower as a result.
To ensure objectivity and accuracy, every casino reviewed on Verityplum is assessed against the following criteria:
Ratings are assigned based on the cumulative findings across all these categories. No single factor, including the existence of an affiliate relationship, overrides the overall assessment.
If you have any questions about how Verityplum operates, its affiliate relationships, or how any specific review was produced, you are welcome to contact James Whitfield directly through the contact page on this website. We are committed to being fully open and accountable to our readers at all times.
Last updated: 2026 — Verityplum.co.uk