Last updated: May 2026 — James Whitfield, Verityplum
Last updated: January 2026
This Privacy Policy explains how Verityplum ("we", "us", or "our"), operating at verityplum.co.uk, collects, uses, stores, and protects your personal information when you visit our website. By using verityplum.co.uk, you agree to the practices described in this policy. Please read it carefully before continuing to use our site.
Verityplum is an independent online casino review website serving users in Great Britain. The website is owned and operated by James Whitfield, who acts as the data controller responsible for your personal information. If you have any questions about this policy or how your data is handled, please refer to the contact details provided at the end of this document.
When you visit verityplum.co.uk, we may collect the following categories of information:
We do not knowingly collect sensitive personal data, and we do not require account registration to access the content on verityplum.co.uk.
The information we collect is used for the following legitimate purposes:
Verityplum.co.uk uses cookies to enhance your browsing experience and gather analytical data. Cookies are small text files stored on your device. We use the following types of cookies:
You can manage or disable cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of verityplum.co.uk.
Verityplum.co.uk contains links to third-party online casino operators and related websites. These links may include affiliate tracking codes through which we may earn a commission. We have no control over the privacy practices or content of external websites. We strongly encourage you to review the privacy policies of any third-party site you visit via links on verityplum.co.uk. We accept no responsibility for the data handling practices of those external parties.
We use third-party analytics tools, including Google Analytics, to monitor and report on website traffic. These services may collect anonymised data about your visit and use cookies to track sessions. Google's data practices are governed by their own privacy policy, available at google.com/policies/privacy. You may opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.
As a resident of Great Britain, you are entitled to the following rights in relation to your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018:
To exercise any of these rights, please contact us using the details below. We will respond to all verified requests within 30 days.
We retain personal data only for as long as is necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Analytics data is typically retained in anonymised form for up to 26 months. Any personal correspondence is deleted once it is no longer needed.
We take reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.
Verityplum.co.uk is intended solely for users aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18. If you believe a minor has submitted personal data to us, please contact us immediately so that we may take appropriate action.
We reserve the right to update this Privacy Policy at any time. Any changes will be published on this page with a revised effective date. We encourage you to review this policy periodically to stay informed about how we protect your information. Continued use of verityplum.co.uk following any changes constitutes your acceptance of the updated policy.
If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact the responsible person directly:
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority, at ico.org.uk or by calling 0303 123 1113.